Do you feel the urge to help people live healthier lives? Are you the go-to person for Nutrition advice? Or do you feel you could offer a more rounded service as a personal trainer, health coach, acupuncturist, herbalist, yoga teacher etc?
If you find yourself researching the latest dietary trends and physiology of metabolism you may wish to consider formalising your education and finding a community of like-minded individuals. While you can ‘make it’ through self-education, you can really ‘make it’ by offering something extra to your clients.
See, some personal trainers are blessed. You might even be one of them. You might have a natural confidence, the ability to build rapport with almost anyone and a knack for selling in your services.
But give your clients something extra and they will do most of the legwork on promotion for you.
Nutrition. It’s an irresistible ‘something extra’ – especially this time of year. Add in-depth dietary knowledge to your personal training or coaching repertoire and you could generate stacks of business from your dedicated clients who see you as their go-to advisor.
Set yourself apart
When you’re starting out as a gym instructor, you’re faced with some heavy business challenges – one being that many gym-goers like to think they know everything they need to, and therefore do not require your help.
This is less of a problem when it comes to nutrition … but that side of the profession comes with its own set of obstacles.
People (particularly the health-conscious) need genuine, proven and trustworthy advice when it comes to what they consume. If you’re half-heartedly advising clients on what to eat post-workout, or if you struggle to answer their diet-related questions, it can show weakness in your skills elsewhere.
If a client loses faith in you because of some poor nutritional guidance, then they could lose faith in you altogether.
On the flipside, if you confidently deliver the correct nutritional direction for your clients (even if they’re not paying you for it yet), then you’re offering that crucial ‘something extra’. You’re more than just another gym instructor – you’re a health and fitness authority.
To get hold of the knowledge you need and set yourself apart from the next trainer that comes along, take a course – get an actual nutrition qualification for your hard work.
It takes six weeks on average to complete the Level 3 Weight and Management course from Health and Fitness Education.
Anybody can apply. I’m not suggesting this course will give you everything you need to know but starting with a formal qualification will give you a solid foundation, credibility and the tools to know where to find further information and when to refer to a more qualified specialist who will refer back to you too. If you can set up good relationships with other health professionals in your area (even Nutritionists) you can all work together to help not only each other but your clients. Lets face it; we are all here because we are passionate about making a difference in people’s lives.
6 week nutrition course
The material provided on this course is second to none – I’ve reviewed it, along with their Pilates course.
You receive a nutrition booklet that’s loaded with scientific theory, evidence and examples for you to work off. Every single word has been placed in there by fitness experts who’ve done all this before.
The content debunks several myths around dieting, eating disorders and disease prevention.
So, you’re only ever delivering factually sound advice to your clients when it comes to nutrition. Simply guessing at a subject as serious as health can be dangerous to your client’s wellbeing … and to that of your career.
The world’s attitude to health and fitness changes a lot. A new discovery is made by a scientist, picked up by several tabloids and goes viral within hours. It happens all the time.
How do you keep up with that? You lock the fundamentals of health and fitness down first (and that’s exactly what you’ll get from HFE’s up-to-date nutrition course), then adapt the learning’s to any real industry shifts.
You can separate the ‘real’ from the hyped-up theories because after the course, you’ll have the fundamentals locked down and you already know how to spot a myth in the fitness sector.
It’s up to you …
Beyond your qualification, it’s up to you to stay on top of the latest nutritional breakthroughs. And it’s always recommended that you refresh your knowledge through your own research.
For example, HFE recently broke down the healthy body fat percentages for males and females, of five different age groups, just last month via its blog. This is the type of bitesize information you can relay to clients when they ask things during a session.
What’s your most commonly asked question on nutrition? Share it in the comments below and let’s see if we can identify a trend.
This was a sponsored post from HFE. I have reviewed their courses and online structure and give my endorsement of the content of their courses.